The right content makes all the difference on any platform , be it a website , corporate collateral or a promotional Video. Expanding into the country, Novelwall offered a range of education services to the aspiring Sri Lankan and South Asian students who dreamt of being educated in the UK. Launching the Novelty Card; a one of a kind student loyalty programme, revamping content on existing websites and launching a new website for their many additional services and relating the same to a local audience posed an exciting challenge. The content was well researched and carefully drafted in a language that was appealing to the target audience while carrying the necessary sophistication of an international education facilitator. The same was adapted into the local language for the purpose of developing promotional material and to be carried on film.